Orange juice upselling packaging

Aro orange juice redesign

Type: University
Semester: 3 (2014)
Skills: Packaging, PS</p>

This was our one day project. We had one day to pick a product with very bad design and redesign it the same day. I took Aros’ orange juice. It is one of the worst packaging designs around. I know people who don’t buy it because of the packaging – even if the taste is alright. The new design should speak for itself. It suggests following keywords: ecologic, nature, homemade, high quality, good, tasty, fruity, 100% recyclable and cheap. I guess their sales would grow drastically if they would redesign their packaging like that.

The original packaging:



aro orange juice

The Redesign (right):

redesign aro orange juice

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